"Harmony & zen" were the two phases we gave importance to our design. At the main entrance of the building, a calm and gentle design approach was preferred, as a prologue to the interior of the store, with additional planting elements inside and outside. The structure of the elements that compose the entrance, refer to the strongly geometric pilot approach of corporate identity. On the ground floor, a central sculptural figure was designed that creates a pleasant traffic scenario for visitors through its curvilinear shape, which does not dictate the flow of movement but directs it in its organic form, as it emerges from the cast floor. The only elements of the space that disturb the all-white backdrop of the store are the golden organic molds recessed in the roof, reminiscent of floating shells. In addition, the need for dividers to create a background in the transparent building for the company's sleeping sets, led to corrugated metal structures, which bear references to the rest of the company's stores reminiscent of a church organ and harmoniously following the organic simplicity of the space. The forms of the constructions follow the external form of the building which consists entirely of semicircles ‘covered’ with glass curtains. The semicircular window of the store was used to eliminate the boundaries between indoor and outdoor space, which was extended to the surrounding area of the building by creating curved lawns with lawns that are illuminated scattered with floor lamps. The handmade custom details designed, and the luxurious materials used such as brass, marble and glossy linings, converse as a symbol of the noble luxury, and the care of the products on display.
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PROJECT:Matt Royal Flagship store in Athens
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LOCATION:Kifisia Athens, Greece
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TYPE:Commercial
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LEAD DESIGNER:Agni Malliou
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ASSOCIATE DESIGNER:Akis Moustakas
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PHOTOSHOOTING:Panitsas Alexis
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STATUS:Completed
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YEAR:2021