The concept for Myronidis Estate was born from a profound affection for nature and hospitality. In the early 2010s, the founders envisioned a venue that would offer visitors moments of absolute harmony, elegance, and flexibility for any type of event.
The 12.5‑acre site was thoughtfully selected to combine the tranquility of the countryside with easy access to Thessaloniki and proximity to Macedonia Airport. Driven by a vision to create something truly unique, they sculpted lush, open spaces that harmonize with the natural landscape, enhancing a sense of calm. The built structures were designed to meet the demands of even the most sophisticated events, while providing warmth and comfort during the winter months.
the Philosophy
to create a space where natural beauty meets refined aesthetics, making every moment exceptional.
In 2024, Nous was commissioned to elevate the venue with a design that is both monumental and timeless. With meticulous attention to detail and enduring aesthetics, Myronidis Estate was considered not merely an event venue, but a place where moments become memories.
Existing Conditions & Design Challenge
The original project consisted of raw architectural elements—concrete, steel, timber, and load-bearing masonry.
The challenge was to transform this “hard” structural canvas into a
dreamy, contemporary environment: a place that impresses through compositional purity,
balanced light, and fluid functionality.
Design Approach
Our approach centered on the spatial flow. We focused on a cohesive architectural language
without exaggeration, reinforcing the building’s identity and integrating the exterior spaces
organically into a unified composition.
Working with a neutral framework, every geometric articulation became central to the overall
design intent. The aim: to craft a space with a clear architectural presence, both indoors and
within its surrounding landscape.
Primary objective: to strengthen the architectural identity of the envelope, emphasizing spatial experience through natural, organic movement and strategic highlighting of key focal points.
The intervention establishes a dialogue between structure and experience, emphasizing
compositional clarity and the equilibrium between function and aesthetic intensity.
Concept & Symbolism
The design concept embraces notions of joy, love, lightness, and embrace.
We sought a design
element whose form could metaphorically convey these values.
The central architectural concept takes the form of a “veil” rising from the ground and
transforming mid‑air—a lightweight sculptural volume that at times embraces, at times
welcomes, without imposing. Curvature becomes a key morphological tool, enhancing
emotional connection with the space and organically linking architecture with human
experience.
Each curve generates dynamic movement and imbues the Myronidis building with a renewed
character. It also ties back to our previous project—the Anthous offices. The idea emerged from
rejecting angular geometry, informed by contemporary research on human-centered design and
psychology. In the new design era, curved lines and organic forms prevail—not only for
aesthetics but for their positive impact on perception and wellbeing.
In a world dominated by rigid geometries, curvature arrives as a breath of freedom—softening
the form, calming the eye, and conveying balance. Curved design is no longer a trend but an
architectural evolution that embraces sustainability, fluidity, and harmony with its context.
Masterplan & Spatial Sequence
The layout follows the natural flow of existing pathways. The main entrance is framed by new
architectural structures to create a ceremonial entry experience. Originally subtle, the entrance
was reshaped with guiding elements that visually and functionally lead the visitor, providing a
gradual preparatory experience and strengthening the sense of progressive revelation.
Sculptural features act as prelude points—before entry or circulation within the venue.
A waiting zone is strategically placed as a transitional pause before exploring the space.
Integrated seating “nooks” support relaxation and social interaction, while existing paths direct
the visitor to curated focal points and activity nodes.
Lighting plays a pivotal role in the composition: a continuous luminous channel, mounted on the
ceiling (above and below), provides unified, indirect illumination that accentuates the sculptural
forms. The ambiance remains pure, discreet, and atmospheric.
Feature Elements
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The “Insta Corner”
a scenographic focal point for photography and ceremony (e.g.,
civil weddings), designed using the geometry of two overlapping circles—a symbol of
union and the life cycle.
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Stage and Bar
spatial zones crafted for performance and social interaction, forming
unified yet distinct experience nodes that serve guest needs seamlessly.
Special attention was given to the existing fountain, elevated into an architectural landmark.
Surrounded by curved elements suggesting embrace, the water flows gently among white
spherical forms that symbolize fullness. Discreet, harmonious lighting enhances serenity and
dramatism.