Matt Royal - ar-Riyāḍ

The mattress company Matt Royal opens in April 2015, its first store in Riyadh with the Arab businessman as its exclusive representative and importer in the Arabic peninsula. With respect to the country’s culture and its prefer-ence for expensive materials this was a challenging project. The passion for gold is revamped into modern luxury in a country which retains strong religious standards, but at the same time it can keep up with the development of European standards.